It is not a click bait, but a true story. I will explain right away what do I mean, stay with me.

To better understand what do I mean, I will walk you through what happened in the last year or so.

The bad things that came with Covid-19

Covid-19 was and it still is a true nightmare, even if in some countries things are getting better. Many of us lost friends and family members, we lost our jobs, companies, and much more. We lost our faith in having our lives back.

Worldwide economy got a very hard punch in the stomach.

Now, as I am writing this article, in my country things are getting better and better.

There are just a few hundred new cases of Covid-19 each day, most of the population wants to be vaccinated (brand is not 100% important but most go with Pfizer), and most of the businesses are again open.

We can walk outside without masks, we can eat inside restaurants, we can go to theaters, cinema, events, and much more.

The economy is getting back at the level before Covid-19 hit us.

The good things

There were good things that we noticed during Covid-19.

1. We re-think our relationship with nature and environment.

• The lockdown helped the planet to get rid of air pollution, sound pollution, and green house emissions.

• Businesses got reinvented.

• Some companies even had huge increases in sales during Covid-19.

• Families got united.

Covid-19 made fonts friendlier

As companies started to reinvent and find ways to have stable incomes, they analyzed all the aspects of their businesses.

Some decreased their prices, became more flexible, added more products and services, offered discounts, and changed their strategy.

Other companies understood that fonts also play a major role in website design, documents, invoices, logos, and everywhere else.

They got rid of too serious fonts, and they picked in return friendlier fonts.

Companies picked fonts that transmit joy, that are easy to read, and which match perfectly the message idea.

Another great example of friendlier fonts is that the Chinese Government is offering incentives to website owners that are adapting their fonts to older, senior people. A very large part of China is getting old and they are having hard times surfing the web and making online purchases.

A big part of their troubles is the fact that most websites are using small fonts, which are not friendly.

Which fonts are the most friendlier?

If you want to use friendly fonts but you don’t know them, here are 10 good examples:

Calibri

Times New Roman

Georgia

Helvetica

Open Sans

Verdana

Karla

Roboto

Ubuntu

Futura

You cannot go wrong with any of these fonts but keep in mind that you need to adapt the font sizes and weights to your website or documents.

Conclusions

We should learn something from any mistake, pandemic, accident, and bad thing that happens to us.

This is how human kind got so far. This way of ours will help us conquer new planets in the next tens of years (hopefully we will live long enough to buy a house on Mars).

From Covid-19 we learned how important is to wash our hands, to help each other, how much the planet suffers because of our actions (pollution, greenhouse gases, cut trees, etc.), and that businesses need to adapt to survive.

There are great examples of businesses were reinvented.

Large office buildings that were empty were converted in hotels, huge ships were converted into office buildings, and restaurants were forced to find solutions to make their outdoor very comfortable (indoor eating was banned).

Getting back to fonts, using friendlier fonts is simple and all of us can benefit from that.

Analyze your website and decide if you need to use friendlier fonts.

The post Covid-19 Made Fonts Friendlier appeared first on WhatFontIs.com Playground.

In the Covid-19 lockdown, restaurants were among the most affected businesses, at least in my location, in Europe. Even now, during as we speak, restaurants aren’t in their best shape.

After the lockdown period, restaurants that were in open air get permission to operate again. That was useful but even so, people were not “running” to eat outside their homes.

So everybody expected that after a long period of being blocked in the house, people will use restaurants just like before. And how wrong they were.

They didn’t. People are afraid of Covid-19 and changed lots of their habits, including the habit to eat at a restaurant. In addition to this, some people went broke.

Although it was extremely difficult, some restaurants adapted to the new economical context and even increased their sales. Interesting, isn’t it? How they did it? Find out below.

Menu engineering

Menu engineering is a field of study fully devoted to the construction of restaurant’s menu. How it can help you? Do a great restaurant menu design and you can improve your sales even during Covid-19.

There are menu engineers that can help you create the best menu for your restaurants.

The goal of menu engineering is to maximize your restaurant profitability by subconsciously encouraging customers to buy what you want them to buy, and discouraging the purchase of items you don’t want them to buy.

Menu strategy takes into consideration the following aspects:

• Psychology (perception, attention, emotion/effect)
• Managerial accounting (contribution margin and unit cost analysis)
• Marketing and strategy (pricing, promotion)
• Graphic design (layout, typography)

How to engineer a menu so you can maximize your profits?

Menu engineering is divided into four steps:

1. Cost your menu
2. Categorize menu items taking into consideration the profit and popularity levels.
3. Menu design
4. Lots of tests

Cost your menu

At this step, you need to know exactly how much costs to create each item from your menu.

Invest time and attention, you don’t what to make mistakes.

Studies say that almost 80% of worldwide restaurants don’t cost their menu, and 5% cost their menu incorrect. As a result, they don’t know how to improve the menu design.

• Categorize menu items taking into consideration the profit and the popularity levels.

You will categorize all your menu items according to profit and popularity levels.

Split your menu into categories and sections.

Common categories are Appetizers, Entrees, Desserts, and Drinks.

Break out the categories in sections.

Create 4 quadrants and place each of your menu items into one of them:

• Stars—high profitability and high popularity
• Plow-horses—low profitability and high popularity
• Puzzles—high profitability and low popularity
• Dogs—low profitability and low popularity

Now you have the right picture of your restaurant menu. After this step, you can make decisions.

• Stars— It is obvious, your menu should highlight the Stars.

• Plow-horses— Try to create more profitable versions of these menu items. You will increase your restaurant revenue.

• Puzzles- Lower the prices. Therefore you will produce higher overall profits.

Dogs – Best is to get rid of these menu items.

Menu Design

The menu design will be based on the 4 quadrants that we discussed about.

Here are some common and best practices:

• Highlight your stars (a box design can do wonders).

• Don’t list your prices in a column down the right side of your menu.

This is the number-one problem I see with restaurant menus.

Placing your prices in a column causes customers to focus on price, not your food, and could lead them to choose the cheapest item in the column.

Avoid using a dollar sign or the word “dollar” next to the price, as that causes customers to think about money.

• Use menu item description – This is mandatory for expensive items. Write an interesting description, make your customer curious about this menu item.

• Use nice font menus – Here you can search for both free and paid restaurant fonts.

• Adapt your menu based on your menu cover.

Lots of tests

Test your new menu design and check the numbers. Did you increase the sales? What are your customers thinking about your new menu?

Offer them a quick and simple way to write their feedback about your menu design.

In other words, take your time to do all your tests. As a result, you will see what works great and what needs to be improved.

Conclusions

In conclusion, menu engineering is as important as the quality of the food, how people serve you, restaurant location, design, and everything else. You can improve your restaurant menu design even during Covid-19.

Once you master the menu design, you will get much more sales and happier customers.

The post Restaurant Menu Design During Covid-19 appeared first on WhatFontIs.com Playground.

If we learned something from this disaster, it is that staying safe is the most important thing in life, that we can easily work from home and earn as much money as before (or even more), that it is better to have more time with our families and kids, that we can be much more efficient working from home (less distractions if you have a quiet room for your home office and you save the transportation time to your company office and back), and that life can change extremely fast, and that we have to quickly adapt to the “new”.

During as we speak, in most countries the difficult measures taken are now relaxing. People can go again wherever they want without writing statements and giving explanations to the police officers, they can have a haircut, they can buy cars, clothes, apartments, and everything else.

But there is a huge change. People pay attention on what they spend, in which restaurants they enter, and where they drink a coffee. Today it is much more complicated and expensive to make a sale, and who doesn’t know how to do it, will probably close his business.

Fonts that will rock after Covid-19 crisis

The scope of this article is to help you increase your sales.

How?

I will show you a couple of fonts that will rock after covid-19 crisis. These fonts are looking great, are fresh, and when mixed correctly with you design (website, marketing materials, prints, etc.), it will offer your potential customers a visual blast that they will like and “convince” them to buy from you.

Let’s start.

Mojita – Starting at $15 – Download link

Mojita has an elegant design, very different from other fonts. It was inspired by Japanese Art Deco and the Aztec and Mayan pattern design.

When completely uppercase, it looks awesome and it is a perfect fit for heading, titles, poster applications, editorials, retail, and logos.

Hint – don’t use Mojita for small paragraph, it loses its details and it is hard to read. Use Roboto, it works excellent in this combination.

Untitled Sans – Starting at $50 – Download link

I love large (even huge) headlines and Untitled Sans is a super fit for this. Usually fonts that work great for large titles are not working well in paragraphs. This is not the case here; your design will look more natural by using the same font everywhere.

It comes with all the weights you need, from a Light 300 to a Black 900.

Trouble – Starting at $12 – Download link

Trouble is a super fit for heavy impact headlines, social media graphics, and print designs.

Use it wise and you will grab your potential customers attention.

Extenda – Starting at $119 – Download link

Extenda is a variable width sans serif type family created by the highly appreciated designers Francesco Canovaro, Andrea Tartarelli, and Cosimo Lorenzo Pancini.

Its mission? To create strong headlines, logos, and display text with tight spacing and maximum space coverage.

You will not work with weights with Extenda, but with widths.

I strongly suggest to take a look, it is a rare font with awesome capabilities.

Hello – Starting at $11 – Download link

Hello will add color and joy to your designs but don’t overuse it.

Hint – Pay attention to be easy to read. In this picture it is, but in others the font is hard to understand.

How to identify new fonts from pictures and directly from websites that you love

Showcases articles (like this) are sometimes helpful, but sometimes not really.

If you are looking to identify your fonts from pictures and websites that you love (are the fonts are included here), there is a simple and efficient method to do so.

WhatFontIs is the most popular font finder that you can use for both fonts identification. And it is free to use – 100%.

This tool has features that makes this solution unique and powerful:

• It is the only system that works with both free and paid fonts.
• WhatFontIs has a huge database of over 600k indexed fonts.
• The software works with all font foundries, including Google fonts.

Identifying fonts from pictures

The process is simple and straightforward, and you don’t even need to register.

Let’s say that you have ready the picture that contain the font you want to identify.

First step is to upload it to WhatFontIs.

Right after, you crop it (if needed), and you write down the characters identified by the powerful AI software. This step you can skip if you register (takes less than 1 minute and it is free), the platform will do the character identification in your place.

Now you will get the font identified, getting all the info you need:

• Name of the font.
• The price of the font.
• Download link.
• And over 60 free and paid font alternatives.

It is that simple and the tool is very efficient.

Identifying fonts directly from websites

WhatFontIs has also a Chrome Extension.

It will help you identify fonts directly from websites that you love. If the fonts are expensive, WhatFontIs will help you find similar fonts that are cheaper or even free.

Use this method whenever you see a font that you like. It is a great way to build your own font collection over time.

Conclusions

The competition was huge before Covid-19 and now it is even more difficult.

To grab visitors attention, we have to play our game very well. We need the best fonts and graphic designs. And usually that means money. Invest to make more money. Hard times means more money invested, not less. 

Sometimes a $50 font (many people think about it as a very expensive product that is not 100% necessary) can make a dramatic change of your website and help you make great sales. These are not big words; it is the reality and I suggest you use fonts that are not used by everybody else, even if you have to pay for them.

In this article I presented you 5 awesome fonts that will rock after Covid-19 Crisis, but also the methods (100% free) to identify fonts from pictures and directly from any website. “This package” should help you find and use better fonts in your projects.

The post Fonts That Will Rock After Covid-19 Crisis appeared first on WhatFontIs.com Playground.

The COVID-19 virus hit us all very hard and the humankind was not prepared for something like this. Even after the news in China and quickly after that in Italy, people were still not believing that COVID-19 is much more than a simple flu. This nature of ours has to be changed and to quickly adapt to such disasters.

People from all over the world lost their parents, their babies, their friends, and the luckiest ones lost just their jobs entirely or partially. Is it easy to lose your job or to have bankrupt company? Of course not, but it is much simpler to solve this transient situation.

The article has 2 parts

1. 20 Coronavirus-themed murals from all over the world. Talented designed made these awesome murals.

2. You will find out how to identify the fonts used in these murals and from any given picture.

Let’s start with the first point.

20 Coronavirus-themed murals

This mural is showing us a nurse wearing a “superman” protecting mask. Nurses and all medical stuff are extraordinary people that help us get well and get back to our normal lives, exactly like Superman fought many times for us, in cartoons and movies.

The mural was designed by an artist named FAKE.

This graphic is a combination of Donald Trump and COVID-19.

People bought toilet paper like lunatics (sorry if you were one of them). This is not an item that you cannot live without, especially in a house.

Time ago there were people like the one in the image that was selling watches (we all see it in movies), now he adapted to the situation and he is selling the most desired product (for some of us) – toilet paper.

Again, this is a mural that offer our full appreciation to doctors and nurses.

The original poster said: I WANT YOU FOR U.S. ARMY. This was updated for the actual situation with COVID-19.

This mural is again about the craziness with the toilet paper that happened all over the world.

The Simpsons stay home, with protecting masks, and they watch TV.

Stay home is probably the most popular message in the humankind history.

Corona beer and the Corona virus, there were hundreds of jokes (if not more) on this theme.

This is a very strong message – we have to cancel only our plans, not the humanity.

Humankind always helped each other.

We can still kiss and hug each other while we protect ourselves.

10 More Awesome Murals

Beavis and Butt-Head were very cool (google them if don’t know them).

Covid-19 is not letting us move freely.

Wash your hands is probably the second most popular message in the humankind.

This is an adaption from the Uncle Sam US army message.

And again, a mural regarding the toilet paper.

Corona Extra is a great beer that we can drink at home, while we protect ourselves against COVID-19.

It is important not to spread the virus. Many people didn’t pay the right attention to this and that is why at this moment the spread of the virus is huge.

A mural regarding that we should wear masks as often as possible.

A mural regarding the same theme, we should wear masks.

Stay home is a popular message in this period. We all should stay home as much as possible.

This is the solution to get rid of Covid-19.

The very same message in a superb red and white design combination.

Let’s blend in the second part of this article.

2. How to identify the fonts used in these murals

There is a popular and efficient solution to identify fonts from any given picture. Its name is WhatFontIs.

Why is the best?

1. It has over 600k fonts indexed, both free and paid.
2. This is the only system that identifies both free and paid fonts.
3. WhatFontIs works with all font foundries, including Google fonts.
4. It is efficient.
5. The software is lightning fast; it takes less than 60 seconds to identify a font.
6. It is 100% free.

How to use it?

We will use the last picture as a model. To identify the font used in the mural, take the picture and upload it to WhatFontIs – the best font finder in the world.

The next step, if you are not registered (the registration takes only a few moments; you can register with Google and Facebook), is to write down the characters identified by the powerful AI software and crop the picture if necessary.  

WhatFontIs found out that the most similar option to the used font in the mural is Webcomic Bros Bold .It is free and it can be downloaded here.

You have over 60 similar free and paid font alternatives.

This is how you can quickly identify fonts from any pictures. It is simple to use WhatFontIs and you don’t need any experience at all.

Conclusions

Covid-19 will soon end its visit to our world and we will get back to our normal lives.

We should not forget what happened so we can better prepare for the future. Bill Gates declared a long time ago that we will soon fight a pandemic because now millions of people can easily move around the globe.

In this article you saw 20 Coronavirus-themed murals and you learned how to identify the fonts using WhatFontIs. Save this tool and use it whenever you want to easily identify fonts from any given picture, and don’t forget that it is free 100%.

The post 20 Coronavirus-Themed Murals And How To Identify The Fonts appeared first on WhatFontIs.com Playground.