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Can Paid Fonts Help Your Online Store Sell More

content — Thu, 04 Apr 2024 09:40:54 +0000

Can paid fonts help your online store sell more? Find the answer to this question and much more in this article.

Yes and no.

There isn’t a simple and quick answer to this question, that is why this article is here.

Stick with me and you will decide for yourself if paid fonts can improve your shop sales.

The forever debate – free or paid fonts

Choosing the right font for your project – landing page, online shop, book, magazine, website, blog, etc. – will make a huge difference, the difference between average, good, and excellent.

So that is why we all put in the effort to find the right font.

Or at least this is what we should all do.

Each time we need a font for our projects, we have to decide if we go for a free font or a paid font.

This is the very first thing we do.

But there are not important differences between free and paid fonts.

Or better said, there are literally no differences between these types of fonts, at least not in 2022, and especially when we compare the best free fonts with paid fonts, and not any free fonts.

The quality of free fonts is extremely high in 2022, especially with Google Fonts.

Google Fonts is as good as any other font producer, and they let you test fonts, customize them, find the right font for your project, and even more.

With Google Fonts you can have one font for all your projects as you can tweak as you want.

The name of this font is Roboto Flex.

And also another great thing at Google Fonts and many other free fonts is that you don’t have any issues with copyright, you can use these fonts in all your personal and business projects.

But anyway, you should carefully check this as there are free fonts that are free just for personal projects.

What about premium fonts

Now getting back to premium fonts, there are some very cool fonts out there – Helvetica Neue, HD Colton, and many others.

And prices are not as high as you might expect if you get only what you need and not the whole font family.

There are premium fonts that will do for you more than free fonts, but not any premium font is better than a top free font like Google Roboto.

So picking the right font is the main thing you should pay attention for.

Can paid fonts help your online store sell more?

The quick answer is it depends.

It depends if your free font was correctly picked (it is easy to read, it looks great on your store design, its style match your store design and feeling, etc.) or not.

If you have a bad free font, then a premium font, carefully selected, will really make your sell more.

So yes, paid fonts can and will make your online store sell more.

But if your website uses a nice free font that works great, then a premium font, even the most expensive one on the planet will not bring you more sales.

What a premium font will add to your online store is a touch of good taste, attention to detail, and a premium feel.

Conclusions

Always have in mind that you have to correctly pick fonts for your projects, and never rush.

Free or paid is not so important if you choose right.

Both will work, and it depends only if you do all the tests you need to be as much as possible sure that your font selection is correct and that it will complement your website, online store, landing page, book, etc.

The post Can Paid Fonts Help Your Online Store Sell More appeared first on WhatFontIs.com Playground.

What To Choose Between Free, Paid, And Custom Fonts?

content — Tue, 27 Dec 2022 11:59:45 +0000

What to choose between free, paid, and custom fonts?

There isn’t a wrong answer, and it all depends on what you want to achieve, on your goals, budget, and so on.

I will tell you the benefits for each of these categories of fonts so you can make your own decision.

Why go with free fonts?

Most people choose free fonts because, of course, they are free.

But also because most of the free fonts are quite good.

Google Fonts is a great example of a place that will help you get the right free fonts for your projects.

Over 60 million websites use Google Fonts and numbers heavily increase each day.

So going back to the original question, why should you use free fonts?

Here are the answers I can think for:

– Free to use for both private and commercial projects.

– Plenty of fonts to choose from.

– Most of these free fonts are highly popular and work excellently in all languages, sizes, weights, and devices.

– Absolutely no legal problems if you pay attention to the license. Even if the fonts are free, some are free just for private projects, so if you want to use them commercially, you have to pay or ask for permission.

Free fonts are always good to start with, especially if you don’t have deep knowledge in typography.

Are paid fonts better?

Yes, and no.

Some paid fonts are better than certain free fonts, but only if they are used correctly.

This is the same as having a $10,000 mirrorless camera that you don’t know how to use. It happened to me.

The camera is super advanced but I, the user, is not.

So, the pictures look worse than on my iPhone which is just $1,000, so 10 times less.

Going back to paid fonts, they are nice to have but you have to know very well which ones to get, and how to properly use them.

Most times, you have to decide which weight, and style, you want, and you pay strictly for that.

If you want the complete font file, you will pay much more.

And you might not need all the weights for example.

If you see paid fonts that won’t cost you a fortune, you should give it a try.

Once you start using premium fonts, it is very hard to go back to free fonts.

It is addictive, so think well.

Now let’s discuss about custom fonts.

Custom fonts are the future?

Custom fonts are of 2 kinds:

– Fonts created from scratch on your needs.

– Variable fonts as Google Fonts name them.

For the first option, you will have to pay.

How much?

It depends just on you, your needs, and your budget.

You can start from a few hundred bucks (you won’t get too much for this amount), and go up to probably millions of dollars.

If you find an affordable, yet nice font creation service, you should try it.

Custom fonts are the future, and even from now you can see that many companies are using their very own created fonts.

The second option is to use variable fonts, which are 100% free, at least at Google Fonts.

This is super cool way of having your own custom font, for free.

You go to Google Fonts; you select Variable fonts in the filters and you will see all the fonts that can be customized.

Roboto Flex is by far my favorite and you should try it right now.

Play with all the option and create your very own Roboto Flex font.

Conclusions

The very most important advice that you can get for picking the right fonts for your projects is to pick fonts that work well with your design, product or service feeling, and company branding.

In the end, that is the most important thing you should achieve.

After that point, you can go further in typography and upgrade your font.

The post What To Choose Between Free, Paid, And Custom Fonts? appeared first on WhatFontIs.com Playground.

30 Awesome Free Fonts For Designers

content — Tue, 04 Aug 2020 06:52:46 +0000

Here is a fresh collection of 30 awesome free fonts for designers but anybody else can use them. It doesn’t matter if you are an entrepreneur looking to build a new website or landing page, or if you are a marketer that is looking for a great free font for your materials (posters, flyers, magazine, etc.).

Each font was handpicked by us, be prepared to find awesome free fonts in this post.

Fonts License

We carefully checked each free font to make sure how it can be used, free or commercially.

When this article was written, the fonts were free to use, but you should double-check that there haven’t been any modifications to the license.

You should always check the free font license and description, so you can be absolutely sure that you have the right to use and that you are using it properly. You don’t want to use a header font for paragraphs for example.

Fonts category

There are five basic classifications of typefaces: serif, sans serif, script, monospaced, and display.

As a general rule, serif and sans serif typefaces are used for either body copy or headlines (including titles, logos, etc.), while script and display typefaces are only used for headlines.

We included fonts for the basic classifications.

Here are the 30 awesome free fonts for designers

Restora

Free for personal & commercial use