The use of fonts on drugs is an important aspect of drug design, as it affects how the drug is perceived and consumed by patients. In this article, we will discuss the various fonts used on drugs and the reasons behind their use.

Drug packaging design

The first thing to understand is that the design of drug packaging is highly regulated by the FDA in the United States and other regulatory bodies in other countries. There are strict guidelines that dictate the type of information that must be included on the packaging, and the font used to convey this information.

Common fonts used for pharmaceutical products

Here are some popular fonts used on drug packaging.

Helvetica

One of the most common fonts used on drugs is Helvetica. This is a clean, modern font that is highly legible, making it an ideal choice for small text on drug packaging. The font is often used for information such as the drug name, dosage, and instructions for use.

Times New Roman

Another popular font used on drugs is Times New Roman. This is a classic serif font that is highly readable and is often used for text that requires a more formal tone, such as the drug’s warnings and precautions. Times New Roman is also commonly used for the drug’s label, which is affixed to the drug container.

Arial

Arial is another font that is commonly used on drug packaging. It is similar to Helvetica but has a slightly different style, making it a good alternative for designers who want a more unique look. Arial is often used for important information such as the drug name and dosage.

In addition to these common fonts, there are also several other fonts that are used on drug packaging.

Garamond

Garamond is a popular serif font that is often used for instructions for use and warnings. Calibri is a modern sans-serif font that is used for some drug information.

How to choose the right fonts for drugs

The reason why certain fonts are used on drugs is that they are highly legible and easy to read, even at small sizes.

This is important because drug packaging often contains a large amount of information, including detailed instructions for use and precautions. The font used on the packaging must be able to convey this information clearly and efficiently.

The design of drug packaging must also be consistent with the brand identity of the drug.

This is important because the design of the packaging can affect how the drug is perceived by patients. For example, a drug designed for children may have a more playful and colorful design, while a drug designed for adults may have a more professional and formal design.

Another important factor to consider when designing drug packaging is the use of color.

Colors can be used to convey important information, such as the dosage or strength of the drug. For example, a red label may indicate a high-strength drug, while a green label may indicate a lower strength drug.

The use of fonts and colors on drug packaging can also be used to differentiate between different versions of the same drug.

For example, a drug that is available in different dosages may have different colors and fonts for each version. This can help patients identify the correct version of the drug they need to take.

It is also important to note that drug packaging must be accessible to all patients, including those with visual impairments.

This means that the font used on the packaging must be highly legible, even at small sizes.

The use of high-contrast colors can also help patients with visual impairments to read the information on the packaging.

Conclusions

In conclusion, the use of fonts on drugs is an important aspect of drug design.

The font used on the packaging must be highly legible and easy to read, even at small sizes.

It must also be consistent with the brand identity of the drug and be accessible to all patients, including those with visual impairments.

The use of fonts and colors on drug packaging can be used to convey important information and differentiate between different versions of the same drug.

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This guide is quick and simple to follow, even if you prepare to launch your first product and you will work for the first time on your product packaging.

Get yourself a coffee and get comfortable, you will enjoy this article.

Fonts matter a lot

The font you will use is part of the product design, so you should carefully pick one that suits you perfectly. This is a process that takes a bit of time and trial, but it is totally worth it.

When you launch a product, everything should be perfect, especially the packaging.

People quickly scan products and they start to analyze products they know or they heard about or products that are interesting.

To have an interesting product, you need creative and nice packaging.

Part of the “nice” packaging is the font you will use.

This font should work excellent with your product, with the packaging, with your brand colors, style, and feeling.

So you need to know how to pick the font for your product packaging, right?

Here is what you need to know.

Picking the right font for your product packaging is simpler than it sounds

Here are all the tips or rules that you need to follow.

Avoid “bad”, “toxic”, or “racist” fonts

Are there bad and toxic fonts? Yes, there are, here are some examples:

• Comic Sans
• Impact
• Papyrus
• Bradley Hand
• Courier
• Copperplate Gothic
• Brush Script
• Times New Roman
• Gill Sans

Some of these bad fonts were used incorrectly or they are well too popular.

Fonts are all good when used correctly.

People hate these fonts and if they see such fonts on your product packaging, they might unconsciously refuse to buy.

Best is to avoid these fonts, there are millions of fonts out there, and for sure you can find great options.

Serif or sans-serif fonts?

You can use both serif and sans-serif fonts, just have in mind that you need a font that is easy to read.

Do lots of tests and ask for feedback from your family and friends.

Should you combine more fonts?

Yes, you can combine more fonts but try to use maximum of 3 fonts.

One for headings, one for paragraphs, and one for special notes on your product packaging.

If you can stick with 2 fonts, it is even better.

Font size

Before picking a font for your product packaging, check how it looks with on the size your need it.

Some fonts look great in large sizes but not so good when the text is small.

Font weight is again very important

Font weight represents how bold or light your text will appear.

There are fonts with just a few font weights while there are also fonts with many weights to choose from.

Have in mind that many times you will have to buy each font-weight you need.

Emotion

If your product is related to childhood for example, you can pick a font that revives those times and emotions.

Emotion plays a huge role in every single part of our lives, use it correctly and you will feel its power.

Do tests and try many different fonts before deciding to one

Never rush the font selection process.

Take your time and see what your product packaging looks like with all the fonts you like, and in different sizes, colors, etc.

Inspiration

See what fonts are used on all the products packaging you have in your house.

Inspiration is always useful.

Conclusions

Picking the right font for your product packaging is not complicated, follow these simple tips/rules and you will do just fine.

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I find this subject extremely interesting; I hope you too. Let’s start with a simple exercise, a few questions that you need to think about while reading this article:

1.How are you choosing the books you buy?

You will tell me that you buy books based on reviews and recommendations, right? But what about new books that are not wrote by famous people?

For these books you have only 2 actions that you can do to decide if you want to buy them or not:

• How the cover looks – The title of the book, the used font, and the packaging.

• The second action is to read the “About section” and hopefully you will find it interesting.

This is what most people do, probably you too.

Going back a bit to recommendations, it is also very important to understand who recommends you a certain book, and who wrote a particular review.

If they recommend and review a business book to be the “Bible of business administration”, they are correct, but for them it is such a good book, as maybe that book it is their first.

What about you, if you read 20 business books, will that particular book be as useful as it was for that person? That is why it is important to carefully take into consideration reviews and book recommendations.

2. How you decide what product you buy from the hypermarket?

You are in front of a row with 20 similar products, different brands, with very different prices.

Most people are usually attracted to buy the brands they are used with and they think that are the best in a certain field.

But many others, including me, buy the most expensive products thinking that expensive products are better than cheaper ones.

Do all expensive products have high-quality and attracting packaging? Yes. And all these products have fonts that are easy to read and very well matched with the packaging.

How are fonts and packaging affecting product sales?

Fonts and packaging are affecting products sales big time. You can have the best product in a niche, it will have poor sales if you don’t have a great packaging and if your font is not a perfect fit.

To build your product packaging, you need to work with very talented people. You cannot afford to build your product in 10,000 units with a certain package and then change it. What if your product will not sell? The packaging is a very complicated decision that can make a business super profitable or ruin it in no time.

Same happens for books.

Do you know that a book can sell 10x times more with the same marketing, but with a different cover? The “exterior” of a book or a product can be much more important than what you get in the inside.

There are certain products where this applies most times: tooth paste (they all do pretty much the same), washing powder, light bulbs, and many others.

Invest the right amount of time and get help from the right people to decide what the package of your product will look like, and what font to use.

Let’s see some examples of packaging done right.

Here are 5 examples of great packaging

Apple did it right from the very first start with the iPhone packaging. They have a premium, minimalistic package that is awesome.

Even the latest iPhone is sold in the very same package. Awesome.

Coca-Cola succeed in creating an iconic bottle for their drink, people can easily identify the bottle with the brand. A test proved that even if people are eye folded, they will feel the bottle of Coca-Cola and recognize the brand.

This is a super success.

It is not a new that beer producers have awesome packaging. Also their offices usually have super designs. Budweiser is a super beer and the packaging is smart.

Super clever, I would buy these twisted potatoes any time over a simple back.

Who doesn’t want to put more flavor on their potatoes?

This is a simple, yet creative and effective packaging. It shows us that this product will help us take care of our white teeth.

5 examples of fonts you can use with huge success in package designs

Fonts play a huge role in package designs.

A small font will make people ignore your product, they have to see what it is written from the very first second, if not they will abandon it.

The font should match the character of the product: funny, serious, and so on.

The color of the font is as important as everything else. It will match your overall package design.

Let’s see 5 fonts that work extremely well in different package designs.

Geogrotesque – Price: $50 – Get it here

Bodoni Script Pro– Price: $79 – Get it here

Museo And Museo Sans – Price: $16.50 – Get it here

Metroscript – Price: $99 – Get it here

Capsa – Price: $26 – Get it here

Conclusions

The competition is huge in all fields and we should pay huge attention to details. For products, physical or digital, these details are the package design and the font we use.

After reading this article, you should know how are fonts and packaging affecting product sales. It is important to take the right decisions so your sales will go up in the sky.

It applies also to digital products where we use a graphic as the cover of the product. Use a not so great font or bad colors, and your product will not sell, even if it is a great and useful item, priced correctly. This is the power of packaging and fonts.

How are fonts and packaging affecting products sales? As you saw, they both play a huge role in your sales. Do your research and work with experts in this field to do it right.

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