Hyundai, the world-renowned automotive company, recently unveiled their new typeface for branding purposes. Hyundai Font is a modern geometric sans serif typeface that stands out and expresses the brand’s personality. The font was designed to evoke a sense of trust and confidence while maintaining a youthful feel. It has distinctive features such as rounded letterforms with open counters and gapping in words like “HUYNDAI” which makes it more recognizable.
The font comes in three weights – Regular, Bold and ExtraBold – each having its own unique characteristics that are suited to different applications on digital platforms such as websites, apps, or advertising material. Special attention was given to readability at small sizes as well as legibility in long complex text passages which ensures that the design works across many mediums.